Pathways to Sustainable Soy in the Amazon
SustenSoja connects producers, companies, researchers and organizations to advance a more sustainable soy value chain in the Amazon, combining productivity, social and environmental compliance, and regional development.
A program to transform the soy value chain
SustenSoja is an initiative that encourages soy producers in the Brazilian Amazon to adopt more sustainable farming practices. The program assesses the reality on the ground, promotes transparency across the value chain and builds producers’ capacity, showing that it is possible to produce more with less impact and greater access to markets.
Understand the reality on the ground
We assess soy production systems in Acre, Rondônia and Pará to understand the practices currently adopted.
Promote transparency
We encourage greater traceability of soy throughout the entire value chain, from farm to market.
Drive better practices
We develop training and content that encourage the adoption of sustainable and regenerative practices.
The market is asking a different question
In the past, the market asked producers one question: “How much do you produce?” Today, it is accompanied by another, increasingly decisive question: “How do you produce?”
Buyers in Brazil and around the world value responsibly sourced, traceable soy with a low environmental impact, and are willing to pay for it.
SustenSoja exists to help producers in the Amazon meet both expectations.
Demanding markets
International markets, such as Europe, require transparency, traceability and deforestation-free production.
Compliance that opens doors
Social and environmental compliance reduces risks and expands business opportunities.
Produce without clearing new areas
With efficient management and the recovery of previously cleared areas, it is possible to increase production while conserving the forest. SustenSoja_Conteúdo_da_Landing…
From farm gate to market: how we work
The program supports producers throughout the entire journey, from assessing the farm to gaining recognition in the market.
Farm assessment
We apply our own protocol (PARS), which assesses the sustainability of production using environmental, social, economic and governance indicators.
Training and better practices
We offer content, events and technical guidance to help producers gradually progress toward regenerative agriculture.
Transparency and market
We support traceability and certification, connecting producers with markets that value and reward responsible production.
Active in three Amazon states
Pará
Santarém
26
farms visited
32,036 ha
cultivated area
Acre
Rio Branco
7
farms visited
7,697 ha
cultivated area
Rondônia
Machadinho D’Oeste e Ouro Preto do Oeste
36
farms visited
21,483 ha
cultivated area
SustenSoja in numbers
States in the Brazilian Legal Amazon: Acre, Rondônia and Pará
Producers interviewed and assessed
Sustainability indicators analyzed, covering environmental, social, economic and governance aspects
Cultivated area assessed by the program
Data from the Sustainable Regenerative Agriculture Protocol (PARS), 2025–2026 cycle.
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Sustainable practices create value
Adopting sustainable practices goes beyond meeting requirements: it strengthens the business.
Well-managed farms operate more efficiently, face fewer risks and are better positioned with buyers in Brazil and international markets.
Greater access to markets
Buyers in Brazil and abroad increasingly prioritize responsibly sourced, traceable soy.
Greater efficiency on the farm
Healthier soils, better use of inputs and fewer losses mean lower costs and higher margins.
Lower risks
Social and environmental compliance provides legal certainty and business continuity.
Greater value for the territory
Production that conserves forests strengthens communities and regional development.
Implementation
Connects research, innovation and the productive sector to develop solutions for sustainable agribusiness.
Partner
Since 1995, it has promoted the sustainable use of natural resources, combining environmental conservation, economic development and the strengthening of supply chains.
Partner
British consultancy focused on Latin America, working in sustainable agriculture, environmental regeneration and territorial development.
Partner
British consultancy supporting sustainability initiatives and the development of responsible supply chains.
Funder
Philanthropic organization dedicated to creating positive and lasting change in the preservation of the world’s tropical forests.
Who’s Behind SustenSoja
The program is implemented by organizations with decades of experience in sustainability, agricultural research and responsible supply chains, with funding from the Jacobs Futura Foundation.
What is SustenSoja?
A program that connects producers, companies, researchers and organizations to strengthen a more sustainable soy value chain in the Amazon.
What is regenerative agriculture?
A production model that improves soil health, increases production efficiency and reduces environmental impacts, making agriculture more resilient.
Is it possible to produce more without clearing new areas?
Yes. With efficient management, technology and the recovery of previously cleared areas, production can increase while reducing pressure on new areas.
Why is social and environmental compliance important?
Markets increasingly require transparency and traceability. Compliance reduces risks and expands business opportunities.
What are the benefits of adopting sustainable practices?
Improved productivity, reduced risks, stronger farm management and access to markets that value responsible production.
How do I get started?
The first step is to assess the farm’s current situation, identify opportunities for improvement and seek technical support for gradual changes.
Frequently asked questions (FAQ)
Producing well today is the best way to secure opportunities for tomorrow.
Whether you are a producer, company or organization, SustenSoja is the pathway to a more sustainable legacy in the Amazon.
Get involved! Contact us to learn more about SustenSoja.